Hintsa Performance

Over 20 years of helping people achieve sustainable high performance

Hintsa Performance is a global leader in human high-performance coaching. For over 20 years, we have repeatedly proven our science-based methods in the most challenging business and sports environments. Clients from Formula 1 champions to Fortune 500 CEOs, executive teams and business professionals world-wide, trust us to help them succeed. Read more about our company and approach below.

Better life. Better performance.

From the African plains to the Formula 1 paddocks and the highest level of business – the fascinating story of Hintsa Performance spans over two decades.

In her inspirational TEDx Talk, our CEO Annastiina Hintsa shows how a better life leads to better performance – and why it’s all about optimising, not maximising.

"Hintsa, a global leader in high-performance coaching for top executives, business professionals and athletes, has created a signature model „The Circle of Better Life“, which helps you to cope with stress factors in your daily busy life."

— Forbes

"In order to be able to focus and give your maximum, it is important to have the right professionals around you. I've got a team of people working hard to help me achieve my goals and pushing me forward."

— Sebastian Vettel, Four-time Formula 1 World Champion

"One of the most hotly discussed events at the World Economic Forum was a session on sleep and peak performance. Hintsa's session was so oversubscribed that the WEF had scheduled a second one for the next day."

— Financial Times

“People for sure won’t understand it, naturally, because they see it from a distance, but she [Angela Cullen, Hintsa Performance Coach] has been one of the greatest things that’s happened to me in my life.”

— Lewis Hamilton, Seven-time Formula 1 World Champion

"Hintsa's method is based on a simple idea: a better quality of life leads to better performance. Instead of teaching sales techniques or productivity boosting, Hintsa tutors its clients in how to live better, healthier and more fulfilling lives."

— Monocle Magazine

Small steps towards big goals

We are often living in a reactive mode in many areas of our lives – fighting fires as they flare, and surviving from day to day, rather than being proactive and planning ahead. Hintsa’s philosophy is based on the idea that living a fulfilling life is the key to improved performance. To sustain improved performance you need to optimise, not maximise. That means not reaching for perfection from day 1, but taking small steps for improving something small every day.

Proven track record

From sports to business, we have repeatedly proven our science-based coaching methods in the world’s most demanding environments. Hintsa-affiliated Formula 1 drivers have won the last 11 World Championships in succession and 99% of the races in the past seven seasons. In addition to our unrivalled sports results, we are trusted by the business leaders and high performers from over 500 organisations, including 2/3 top management consultancies.

Backed by the latest research

To provide the best service for our clients, we are committed to an evidence-based approach. We are constantly searching for new and useful ways to enable you to enhance your wellbeing and performance, sustainably. Through our own research projects and a broad network of research institutions and specialists, we stay up to date with emerging ideas within the scientific community and test these ideas in measurable ways.